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India set to lead global streaming; experts at WAVES 2025

India’s position in the global streaming and film economy came under the spotlight during a high-powered breakout session at the World Audio Visual and Entertainment Summit (

Shraddha Kapoor calls India content hub; Instagram chief praises digital boom at WAVES 2025

It’s an incredible time for India to be the content hub of the world,” said actress Shraddha Kapoor during a vibrant Fireside Chat held as part of WAVES 2025 in Mumbai. Speaking passionately about the countr...

India’s creator economy to influence $1 trillion in consumer spending by 2030: BCG

India’s creator economy is on an explosive growth trajectory and is projected to drive more than USD 1 trillion in consumer spending annually by 2030, according to a new report by the Boston Consulting Group (BCG).

Titled ‘From Content to Commerce: Mapping India's Creator Ec...

‘Very Parivarik’ set for a dramatic comeback with S2

After a warmly received debut season, The Viral Fever (TVF) is back with another chapter of its family dramedy. The teaser for Season 2 of ‘Very Parivarik’, TVF’s maiden weekly daily show, is finally out — and it promises a spicier, more emotional, and even ...

Ajay Devgn brings ‘Amay Patnaik’ to life on Radio with Mirchi

Ajay Devgn is raiding more than just black money this time. The Bollywood superstar has stepped back into the shoes of his iconic character ‘Amay Patnaik’ from Raid, but with a twist — this time, through the airwaves, in a collaboration with radio network Mirchi. In a statement from

Adobe initiatives to empower India’s creative future

Global software leader Adobe made a high-impact presence at WAVES 2025 in Mumbai, announcing a host of strategic initiatives aimed at empowering India’s rapidly expanding creator economy.

As the opening day of the summit came to a ...

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!