MRSI to honour B.V. Pradeep with Lifetime Achievement Award

MRSI to honour B.V. Pradeep with Lifetime Achievement Award

The Market Research Society of India (MRSI) has announced that industry veteran B.V. Pradeep will be conferred with the Lifetime Achievement Award at the upcoming 7th Golden Key Awards, scheduled to be held on March 6, 2026, in Mumbai. With a career spanning over four decades, Pradeep is widely recognised for his contribution to shaping marke...


Zootopia 2

‘Zootopia 2’ wins Best Animated Film at BAFTA Awards

‘Zootopia 2’ has won the Best Animated Film honour at the BAFTA Awards, celebrating its message of embracing differences and inclusivity. The award at the 79th edition of the ceremony was accepted by co-creator Jared Bush and producer Yvett Merino, who acknowledged the contribution of the production team, voice cast and Walt Disney Animation Stu...


LTV cricket

64% LTV cricket viewers find TV-advertised brands more trustworthy: Study

JioStar has released a new study on Linear TV (LTV) cricket audiences, revealing that 64 percent of viewers strongly believe brands advertising on television are more trustworthy. The research, conducted by Kantar, highlights the growing influence of televised cricket on consumer behaviour and brand perception, offering key insights for advertis...