Category: Content

Bollywood: It is a common name for the Indian film Industry. It is a combination of Bombay and Hollywood. The city of Bombay, which is known as Mumbai today, is the Hindi film industry.

Hollywood: It is a US film industry in a neighborhood of Los Angeles, California where movies and Television series are made.

Tollywood: The Indian Telugu – language film industry, based in Hyderabad, Telangana.

ROI of Trust

Truecaller unveils ‘ROI of Trust’ to redefine brands

Truecaller, the global leader in caller identification and spam blocking with over 450 million active users worldwide, has launched its latest innovation — ‘ROI of Trust’, a comprehensive Advertising Effectiveness Measurement Suite designed to help brands evaluate and quantify their advertising performance across attention, trust, and confidence...

WPP

WPP names Elav Horwitz as first CIO

WPP has announced the appointment of Elav Horwitz as its first Chief Innovation Officer, a newly created role aimed at strengthening the company’s leadership in applied AI and delivering cutting-edge, technology-driven solutions for clients. In this new capacity, Elav will be responsible for bridging

Indian VFX firm Basilic Fly reports Q2 profit of Rs.15 cr

Indian VFX firm Basilic Fly reports Q2 profit of Rs.15 cr

Basilic Fly Studio, one of India’s leading visual effects (VFX) companies, has posted a sharp rise in profitability for the September quarter, with its net profit more than doubling to Rs.15 crore, driven by higher volumes and new project wins. The company’s income rose 65 per cent to Rs.95 crore during the quarter, ...