JioStar–Nielsen study redefines cross-screen advertising during IPL 2025

JioStar–Nielsen study redefines cross-screen advertising during IPL 2025

JioStar in collaboration with Nielsen has unveiled the findings of its first-ever Cross-Screen Measurement Study conducted during TATA IPL 2025. The study, which examined audience behaviour across Linear TV (LTV), Connected TV (CTV) and mobile, delivers unprecedented clarity on how consumers engage with live sports across platforms. Accord...


Paramount, Comcast, Netflix in bidding race to acquire WBD

Paramount, Comcast, Netflix in bidding race to acquire WBD

Warner Bros Discovery has received initial buyout offers from industry giants Paramount Skydance, Comcast and Netflix, signalling the beginning of what could become one of Hollywood’s most significant consolidation moves in recent years.

The bidding process, confirmed by a source fam...


IFFI: Sreekar Prasad unpacks craft behind cinematic rhythm

IFFI: Sreekar Prasad unpacks craft behind cinematic rhythm

At the 56th International Film Festival of India (IFFI), veteran editor Sreekar Prasad led a session titled ‘From Mind to Screen: Vision to Execution - An Editing Workshop’, that drew the audience into cinema’s quietest yet most decisive space --- the editing table, where scenes find balance and stories settle into f...


Tributes pour in from all corners for ‘He-Man’ Dharmendra

Tributes pour in from all corners for ‘He-Man’ Dharmendra

A "bonafide legend" of Indian cinema, "an inspiration for generations" and the "original He-Man" is how celebrities, including Akshay Kumar, Ajay Devgn, Allu Arjun and Karan Johar, remembered Dharmendra who breathed his last on Monday. The homage-paying legion was led by no less than India’s President Murmu and Prime...