India

6 EDM giants are set to take over India

Nostalgia has quietly become India’s biggest music trend — not as a throwback, but as a full-blown mood.
 Gen Z is rediscovering the very tracks millennials once looped at festivals, clubs, dorm rooms and road trips. The artists who ruled our aux cables are back on repeat, slipping into reels, gym playlists, late-ni...


After WC ’25 win, Indian women cricketers’ brand values soar

After WC ’25 win, Indian women cricketers’ brand values soar

The brand value of India's top women cricketers has gone through the roof following their fairy tale World Cup triumph on home soil with top sports marketing experts calling it a "watershed moment" for the sport. After a hat-trick of defeats nearly derailed their campaign, India stunned seven-times champions Australi...


Disney misses Q4 revenue estimates; cable TV unit a weak link

Disney misses Q4 revenue estimates; cable TV unit a weak link

Walt Disney missed Wall Street estimates for quarterly revenue yesterday as ongoing weakness in its cable TV unit overshadowed solid growth in streaming and theme parks.

The media and entertainment giant also unveiled plans to boost its dividend by 50 percent and double its share buy...


ROI of Trust

Truecaller unveils ‘ROI of Trust’ to redefine brands

Truecaller, the global leader in caller identification and spam blocking with over 450 million active users worldwide, has launched its latest innovation — ‘ROI of Trust’, a comprehensive Advertising Effectiveness Measurement Suite designed to help brands evaluate and quantify their advertising performance across attention, trust, and confidence...