Campus Activewear, one of India’s largest sports and athleisure footwear brands, announces the onboarding of Indian actor Vikrant Massey for the Autumn-Winter 2024 collection.

The association between Campus and Vikrant Massey represents a unique blend of style, versatility, and self-expression — qualities that both the brand and the actor embody.

Massey is well-known for his versatile on-screen performances and authentic off-screen presence. His journey, from television to starring in critically acclaimed films, mirrors Campus Activewear’s evolution into one of India’s largest athleisure brands. His passion for experimentation and his grounded nature perfectly aligns with the values of Campus and today’s youth — versatile, passionate, and authentic, the footwear company said in a media statement.

Speaking on the collaboration, Nikhil Aggarwal, CEO, Campus Activewear, said, “Vikrant is known for his versatility. Today, he stands as a respected figure, admired by aspiring artists and especially by today’s youth. His down-to-earth charm and relatability embody the core values of Campus Activewear. We believe this collaboration will inspire our audience to embrace their individuality with confidence, just as Vikrant does every day.”

On joining hands with Campus Activewear, Massey said, “I’ve always believed that style is a reflection of one’s true self, and I’m thrilled to represent a brand that celebrates individuality while prioritizing comfort.”