Campus Activewear Ltd., owning sports and athleisure footwear brands, has said it has netted Bollywood sensation Vicky Kaushal as its new brand ambassador.

This collaboration represents a seamless union of Vicky’s distinct style and persona with Campus Activewear’s commitment to empowering self-expression through trend-setting, comfortable, and fashion-forward footwear, the footwear company said in a press release yesterday.

Kaushal, known for redefining the norm and making unconventional choices, mirrors the spirit of today’s youth, who are forging their own paths while staying true to their identity, values, and aspirations, the statement said, adding that his effortless style embodies confidence and a fashion-forward attitude that resonates deeply with the bold, expressive choices of today’s generation.

Speaking on the collaboration, Nikhil Aggarwal, CEO of Campus Activewear Ltd., commented, “We are excited to announce Vicky Kaushal as the new face of Campus Activewear. His effortless blend of style, confidence, and authenticity makes him the perfect ambassador for our brand, which is all about empowering the youth to embrace their individuality.

“Campus Activewear has redefined everyday fashion by seamlessly blending comfort with style, making it accessible to all. I am excited to be a part of the Campus family and fully embrace their vision of empowering individuals to feel confident and comfortable in their own skin,” Kaushal added.

The company said it was one of India’s largest sports and athleisure footwear brands in terms of value and volume in fiscal 2021.