BULLET Microdrama has partnered with Tata Motors Commercial Vehicles for its new branded microdrama ‘Apna Superstar’, starring Naman Arora and Nishi Saxena.The story focuses on ambition, hard work and the dream of building a better future.

According to a BULLET Microdrama press release today ‘Apna Superstar’ follows Sonu, a young man who wants to fulfil his late father’s dream while trying to build something of his own. The story shows his struggles and journey towards achieving his goals, with Tata Azura becoming part of his journey.

BULLET said the microdrama format allows it to tell short, fast paced and emotional stories that connect with today’s mobile first audiences. The partnership with Tata Motors Commercial Vehicles marks BULLET’s move into branded microdrama content, following its earlier work with JK Cement.

Azim Lalani, Co-Founder and Chief Business Officer, BULLET Microdrama, said the project is an important milestone as the platform’s first branded microdrama. He added that Tata Motors Commercial Vehicles trusted BULLET to bring the brand’s values into the story in a natural way while keeping the narrative focused on Sonu’s journey.

Munaf Merchant, Head AVOD & Partnerships, BULLET Microdrama, said brands are increasingly looking to become part of stories with emotional value instead of simply appearing alongside the content. He said ‘Apna Superstar’ aims to bring the brand into a story about everyday ambition in a seamless way.

Tabassum Modi, Chief Content Officer and Head, Havas Play India, said microdrama is becoming an increasingly popular storytelling format in India. She added that the partnership was created to build an emotional narrative around the brand and bring Tata Motors Commercial Vehicles together with BULLET Microdrama. ‘Apna Superstar’, starring Naman Arora and Nishi Saxena, is now streaming on BULLET Microdrama.