BIG FM, one of India’s most influential media networks, has officially announced the relaunch of its Out-Of-Home (OOH) advertising vertical under the refreshed identity of BIG OOH—formerly known as BIG Street. The move aims to integrate cutting-edge programmatic digital advertising with traditional outdoor formats, offering brands measurable, impactful, and hyperlocal media solutions.

The broadcaster emphasised that the rebranded vertical is part of its larger mission to provide 360-degree brand experiences. Building on the success of its recent initiatives like BIG LIVE, BIG OOH has been strategically designed to offer a tech-enabled and region-specific advertising experience. It will allow brands to tap into high-visibility locations and high-traffic zones using premium digital formats such as LED screens, video walls, interactive signage, and product display zones.

Speaking on the relaunch, Sunil Kumaran, COO of BIG FM, said, “After the launch of our BIG LIVE platform, we are excited to further diversify our portfolio with the relaunch of BIG OOH. This is not just about expansion—it’s about evolution. With BIG OOH, we are enabling measurable and immersive brand experiences that meet the changing needs of marketers and resonate strongly with audiences.”

Complementing this vision, Rahul Tyagi, National Lead – BIG OOH, added, “BIG OOH is the next phase in BIG FM’s growth towards delivering full-spectrum marketing excellence. It equips us to offer customised, high-recall advertising strategies aligned with the needs of today’s competitive brand landscape.”

Through its network strength and local market insights, BIG OOH is poised to become a powerful extension of BIG FM’s storytelling legacy. With a unique focus on merging digital innovation with local relevance, the new vertical reflects the company’s forward-looking approach towards building an agile and future-ready media ecosystem.

As digital transformation continues to reshape the media and advertising world, BIG FM’s move signals a strong step toward integrated, tech-powered, and audience-first solutions that bridge the gap between content, community, and commerce.