The festive season is here, and with it comes the excitement of shopping and celebrating. BIG FM, one of India’s leading radio networks, is back with the highly anticipated Season 2 of its renowned campaign, ‘Super Duper Dhamaka.’

With the tagline ‘Khelte Khelte Shopping Karega India’ (India shops while playing), this year’s campaign introduces an innovative and dynamic concept – a gamified sale that blends the thrill of the stock market with the joy of retail shopping. Bollywood star Sonu Sood has joined the campaign as the face and India’s next shopping partner.

The campaign aims to help small-scale retailers recover and thrive, providing a rewarding experience for all. It offers an enhanced user interface with engaging gamification elements on its website, www.superduperdhamaka.com, the company said in a statement.

The website’s design is visually appealing and easy to navigate, featuring a bar displaying various price points for the listed products, from the lowest to the highest.

Users are challenged to catch the lowest price point in an interactive and gamified manner, similar to a video game. For retailers, the campaign promises increased product visibility and encourages user engagement.

Upon registration, Sonu Sood will become the user’s shopping partner throughout the experience. He will guide users through the Super Duper Dhamaka sale concept and help them navigate the platform.

Offering a personalized touch, Sonu Sood will inquire about users’ product preferences across various categories and provide information about the best offers available in specific areas. QR codes will also be present in stores, allowing users to scan and stand a chance to win exciting prizes.

Sunil Kumaran, COO of BIG FM, shared his thoughts on the campaign, stating, “Super Duper Dhamaka is our endeavor to provide small-scale retailers with a platform to increase their reach and sales, making shopping an easy experience for users. After the tremendous success of the first season, we are excited to bring back Season 2 with Sonu Sood as the face of the campaign. This year, we have completely gamified the entire experience, making it highly interactive for users while highlighting the best deals they can secure.”

Actor Sonu Sood expressed his excitement about the campaign, saying, “I am thrilled to become the shopping partner for this fun, creative, and seamless engagement. This is my first stint associating with the brand, and I am looking forward to engaging with my fans through this medium.”

‘BIG FM Super Duper Dhamaka Season 2’ is presented by Anchor by Panasonic, co-powered by Bikaji, and partnered with Avadhut Sathe Trading Academy.

The campaign combines the local reach of radio with gamification, offering advertisers and consumers a unique opportunity. It is extensively promoted on-air and across digital and social media platforms of BIG FM.

As the festive season kicks off, ‘Super Duper Dhamaka’ promises to add an exciting and interactive dimension to the shopping experience for consumers and provide a platform for small-scale retailers to thrive.