BIG FM, India’s largest single-brand radio network, has unveiled ‘The Scroll Report’, a new weekly digital series aimed at making sense of what the internet is obsessing over each week.
Hosted by RJ Krutika, the show brings together the most talked-about moments from the online world, ranging from viral reels and trending memes to creator breakthroughs, celebrity buzz, debates, nostalgia waves and even those puzzling trends that suddenly dominate timelines.
According to a Big FM press release, ‘The Scroll Report’ is designed to cut through the clutter of today’s fast-moving digital ecosystem and offer audiences a curated, easy-to-consume take on what truly matters online. With short-form videos dominating consumption habits and people spending several hours a day scrolling through digital content, the network sees the series as a timely response to growing information overload.
The show approaches internet culture with a mix of wit, warmth and relatability, breaking down trends while also exploring the context behind them. Rather than simply listing what is viral, ‘The Scroll Report’ looks at why certain content resonates, how creator culture is evolving and how public sentiment shapes digital conversations. It also addresses misinformation and questionable trends, encouraging viewers to think more critically about what they consume online.
Ashit Kukian, CEO of BIG FM, said the idea behind the show is to deliver relevance at the right moment. He noted that ‘The Scroll Report’ reflects BIG FM’s transformation into a content-first brand that bridges radio and digital platforms, while helping audiences navigate the noise of the internet by unpacking not just what is trending, but why it matters.
Alongside its digital video format, ‘The Scroll Report’ also extends to radio, airing every Sunday from 11 am to 1 pm. The radio edition acts as a long-form extension of the show, amplifying key trends and discussions for listeners and giving them deeper insight into the week’s biggest online moments.
With this launch, BIG FM continues to expand its digital footprint while staying closely aligned with changing audience behaviour, positioning ‘The Scroll Report’ as a go-to destination for understanding the internet’s ever-shifting moods and moments.
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