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Balaji Telefilms Limited has officially announced the launch of ‘Kutingg’, a family-first digital entertainment platform designed for today’s evolving content consumption habits.
With this move, the studio signals the next phase in its digital expansion, reaffirming its role as one of India’s foremost pioneers in storytelling innovation.
Kutingg is positioned as a one-stop destination for audiences seeking impactful yet snackable entertainment.
From gripping drama and youthful series to non-fiction chat shows and short-form formats, the app is designed to cater to every family member, Fortune India reported.
The platform has been carefully curated under dedicated segments:
Daily Dose of Entertainment (‘Pyaar Kii Raahein’, ‘Saas, Bahu aur Swaad’)
Weekend Binge (‘Cheerleader’)
Superstar Library (‘Bose’, ‘Mentalhood’)
Non-Fiction/Chat Shows (‘Swaad Se Karenge Sabka Swagat’, ‘i’s For India’, ‘Morning Mantra’, ‘The Impact Circle’, ‘Laut Aao’, ‘Bollywood Gapshap’, ‘Game Plans’)
In addition to long-form series, Kutingg integrates vertical video formats, acknowledging India’s mobile-first audiences who increasingly consume content on handheld devices.
Sanjay Dwivedi, Group CEO and Group CFO, Balaji Telefilms Ltd, said, “At Balaji, our journey has always been about anticipating how stories are experienced and staying ahead of audience expectations. Today’s audiences want sharper, shorter, and more personal stories—and Kutingg is our answer. With Kutingg, we want to give audiences more than just shows—we want to deliver moments that bring families together and stories that spark conversations.”
Adding to this, Nitin Burman, Group Chief Revenue Officer, Balaji Telefilms Ltd, emphasized the platform’s commercial and creative scope, “Kutingg is an ecosystem where content, creators, and audiences meet. It opens opportunities for brands, advertisers, and partners to connect with audiences in meaningful ways. Our vision is to make Kutingg India’s preferred family-first entertainment destination and a hub for innovation in both content and commerce.”
Slated to go live on 11th September 2025, Kutingg is set to emerge as a dynamic and independent entertainment hub. With its diverse genres and innovative formats, it aims to strengthen Balaji Telefilms’ pioneering position in India’s OTT landscape.
