Balaji Telefilms unveils family-first digital entertainment app ‘Kutingg’

Balaji Telefilms Limited has officially announced the launch of ‘Kutingg’, a family-first digital entertainment platform designed for today’s evolving content consumption habits.

With this move, the studio signals the next phase in its digital expansion, reaffirming its role as one of India’s foremost pioneers in storytelling innovation.

Kutingg is positioned as a one-stop destination for audiences seeking impactful yet snackable entertainment.

From gripping drama and youthful series to non-fiction chat shows and short-form formats, the app is designed to cater to every family member, Fortune India reported.

The platform has been carefully curated under dedicated segments:
Daily Dose of Entertainment (‘Pyaar Kii Raahein’, ‘Saas, Bahu aur Swaad’)

Weekend Binge (‘Cheerleader’)

Superstar Library (‘Bose’, ‘Mentalhood’)

Non-Fiction/Chat Shows (‘Swaad Se Karenge Sabka Swagat’, ‘i’s For India’, ‘Morning Mantra’, ‘The Impact Circle’, ‘Laut Aao’, ‘Bollywood Gapshap’, ‘Game Plans’)

In addition to long-form series, Kutingg integrates vertical video formats, acknowledging India’s mobile-first audiences who increasingly consume content on handheld devices.

Sanjay Dwivedi, Group CEO and Group CFO, Balaji Telefilms Ltd, said, “At Balaji, our journey has always been about anticipating how stories are experienced and staying ahead of audience expectations. Today’s audiences want sharper, shorter, and more personal stories—and Kutingg is our answer. With Kutingg, we want to give audiences more than just shows—we want to deliver moments that bring families together and stories that spark conversations.”

Adding to this, Nitin Burman, Group Chief Revenue Officer, Balaji Telefilms Ltd, emphasized the platform’s commercial and creative scope, “Kutingg is an ecosystem where content, creators, and audiences meet. It opens opportunities for brands, advertisers, and partners to connect with audiences in meaningful ways. Our vision is to make Kutingg India’s preferred family-first entertainment destination and a hub for innovation in both content and commerce.”

Slated to go live on 11th September 2025, Kutingg is set to emerge as a dynamic and independent entertainment hub. With its diverse genres and innovative formats, it aims to strengthen Balaji Telefilms’ pioneering position in India’s OTT landscape.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Balaji Telefilms unveils family-first digital entertainment app ‘Kutingg’

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