Swift TV, Hoichoi join hands to redefine regional streaming

Swift TV, one of India’s fastest-growing Free Ad-Supported Streaming Television (FAST) platforms, has announced a strategic partnership with Hoichoi, the leading destination for Bengali and Hindi entertainment. The collaboration will bring Hoichoi’s acclaimed originals, movies, and series to Swift TV audiences at no cost, strengthening the platform’s focus on regional storytelling and accessibility.

According to Swift TV, the move is expected to further expand Swift TV’s appeal among viewers in India and abroad, offering premium regional content free of charge—a first in the FAST ecosystem.

At the heart of the partnership lies a unique innovation: Hoichoi Live Channels, created exclusively for Swift TV. The Bengali channel will stream internationally (excluding India), while the Hindi channel will be available worldwide, including in India.

A spokesperson from Swift TV said,“We’re thrilled to bring Hoichoi’s exceptional content to our audiences. Our bespoke Hoichoi Live Channels set new benchmarks for free, high-quality regional entertainment.”

For Hoichoi, the alliance opens the doors to the FAST streaming model, taking its content beyond subscription-based audiences. It also reinforces the brand’s mission of celebrating and amplifying Bengali narratives on a global scale.With more than 800,000 downloads and over 130 live channels in 12+ languages, Swift TV continues to build its reputation as a premium FAST platform. The addition of Hoichoi strengthens a portfolio that already includes content from partners such as Viacom18, Zee, Pitaara, Republic TV, and Bloomberg Originals.

The partnership highlights the growing demand for regional-first, free digital entertainment and places Swift TV at the forefront of India’s evolving streaming landscape.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Swift TV, Hoichoi join hands to redefine regional streaming

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