Amazon Ads India head outlines 2026’s 5 brand-consumer connect trends

Amazon Ads India head outlines 2026’s 5 brand-consumer connect trends

A new analysis from Amazon Ads India outlines five major advertising trends that are expected to reshape how brands connect with Indian consumers in 2026. The trends underscore a pivot toward AI-driven efficiency, personalised engagement and stronger customer trust, signalling a shift from traditional broadcast messa...


YouTube to launch cheaper TV bundles in US

YouTube to launch cheaper TV bundles in US

YouTube is set to introduce a range of budget-friendly television packages in the United States, offering smaller and more targeted channel bundles aimed at viewers seeking affordable alternatives to traditional cable subscriptions. According to a Bloomberg report, the platform is preparing to roll out so-called “skinny bundles”, including a ...


Sony takes ‘Indian Idol’ to Abu Dhabi’s picturesque Yas Island

Sony takes ‘Indian Idol’ to Abu Dhabi’s picturesque Yas Island

Marking a milestone, Sony Pictures Networks India (SPNI) is taking ‘Indian Idol’ beyond India as its maiden international edition will be set on Yas Island in Abu Dhabi. Adding to the extravaganza and elevating the ‘Yaadon Ki Playlist’ experience, renowned Indian playback singer and composer Madhubanti Bagch...


Middle Class

Zee Tamil to air ‘Middle Class’ on Feb 15

Zee Tamil is set to premiere the family entertainer ‘Middle Class’ on February 15 at 4.30 pm, bringing a slice-of-life drama centred on everyday aspirations and struggles to television audiences. The film revolves around a typical middle-class household a...