Garmin India signs Mandira Bedi as brand ambassador

Garmin India signs Mandira Bedi as brand ambassador

Pivoting towards strengthening the brand reach, Garmin India, a unit of Garmin Ltd, listed on Nasdaq, on Thursday announced its association with the Indian film and TV actor, television presenter, and fitness coach Mandira Bedi as brand ambassador.

The popular face of many TV shows, ...


Tips, Google sign music licensing pact

Tips, Google sign music licensing pact

Music record label Tips Industries on Thursday announced a music licensing deal with Google's new YouTube Service 'Shorts'.

YouTube Shorts is the latest short-video service offering by Google which allows users, creators and artists to create short video content, a la the popular TikTok, which continues to remai...


BARC resumes audience ratings for TV news channels

Ad volumes on TV upped 39% Jan-Apr ’21

Advertising volumes on TV continued to scale new peaks, according to Broadcast Audience Research Council (BARC) India, with total ad volumes increased by 39 per cent for the January to April 2021 period as compared to 2020.

This growth is also the highest when compared to the same pe...