MPA

MPA forecast Apac ad growth of 7%

Net advertising expenditure in Asia Pacific, calculated after discounts, declined 4.3% Y/Y in 2020, according to a new report entitled Asia Pacific Advertising Trends 2021 from Media Partners Asia (MPA). Pandemic-induced macroeconomic uncertainty softened advertiser demand in 1H 2020. As economies rebound, recovery is underway with ad spend fore...


COLORS TV unveils promo of ‘Khatron Ke Khiladi 11’

COLORS TV unveils promo of ‘Khatron Ke Khiladi 11’

The Indian pay television GEC channel Colors TV unveiled the promo of ‘Khatron Ke Khiladi 11’, featuring action-director Rohit Shetty as a host for the stunt-based reality show.

The upcoming season has been shot in Cape Town, South Africa, with the theme around ‘Darr Aur...


Google Voice allows users to set custom rules

Google offers paid upgrade to businesses using Gmail

Alphabet Inc’s Google on Monday unveiled an option for small businesses to upgrade their Gmail accounts for greater calendaring, video chat and email newsletter functionalities.

Google Workspace Individual, which starts at $7.99 monthly including a temporary $2 discount, adds to the ...


Indian advertising to grow by 20%; global figure by 19%: GroupM

Indian advertising to grow by 20%; global figure by 19%: GroupM

The mid-year forecast done annually of the media industry by GroupM, in 2021 has thrown up some interesting numbers. Global advertising is expected to grow by 19 per cent (excluding U.S. political advertising) during 2021, a significant upward revision from December forecast.

This re...


Insta taken to court over content on Hindu gods, goddesses

Insta taken to court over content on Hindu gods, goddesses

Instagram has informed the Delhi High Court that it removed certain objectionable content relating to Hindu gods and goddesses posted by a user on its platform.

But Justice Rekha Palli also issued notice and sought response of Facebook and Instagram on a plea seeking direction to imp...