Viacom18 sells 65% of ad inventory for ‘Bigg Boss’ 17

Viacom18 sells 65% of ad inventory for ‘Bigg Boss’ 17

Viacom18 has sold 65 percent of the ad inventory of ‘Bigg Boss’ 17 to 12 sponsors from across traditional and new-age categories, the company's head of network sales, Mahesh Shetty, said. The TV and digital sponsors signed up by the company include Hyundai, Dabur Bae Fresh, Tresemme, Appy Fizz, I...