IPL

ChromeDM on IPL 2026 ads: Creativity drives recall over scale

A new advertising analysis of IPL 2026 by Chrome OTT has highlighted a clear shift in brand performance metrics, showing that creative effectiveness—not just media spend or visibility—is emerging as the primary driver of consumer recall in India’s most competitive advertising environment. According to a


Akshay Kumar

Akshay Kumar reflects on ‘seva’ in ‘Wheel of Fortune’ episode

A recent episode of ‘Wheel of Fortune’ saw Akshay Kumar strike a thoughtful chord as he shared his perspective on the idea of “seva,” turning a festive Baisakhi special into a moment of reflection alongside celebration. According to a press note, the episode featured contestants Sadeev Singh, Gurpreet Singh Tikku, and Karandeep Singh...


Vikram Vijay Chandan

Vikram Vijay Chandan joins Gambig Inc as CRO

Vikram Vijay Chandan has joined Gambig Inc as Chief Revenue and Sales Officer, marking a notable leadership move in India’s fast-growing sports and athleisure market. The development, seen as more than a routine leadership transition, reflects a broader shift of senior talent from mainstream media into the sp...


News18

News18 launches ‘Delhi NCR’ channel at Rising Delhi conclave today

News18 Network is set to launch its dedicated regional channel, News18 Delhi NCR, at the inaugural Rising Delhi Conclave on April 14 in the national capital, marking a significant push into hyper-local news coverage. According to a Network18 press release, the channel will be officially launched by Rekha Gupta in the presenc...