YouTube

YouTube introduces new CTV reach metric

YouTube has introduced a major update to its audience measurement system with the launch of a new unique reach metric designed specifically for Connected TV (CTV) viewing. The move marks a significant shift in how digital video consumption is tracked, bringin...


Sony

Sony network to showcase India Women’s tour of England from today

The India Women’s Tour of England 2026 is set to begin on May 28, promising high-intensity cricket, fierce competition, and a historic chapter for women’s cricket. More than just another bilateral series, the tour carries major significance as both teams gear up for the ICC Women’s T20 World Cup 2026 later this year. The multi-format tour wil...