JioStar

JioStar pushes HD viewing for IPL with new campaign

JioStar has rolled out its latest ‘Watch on HD’ campaign, positioning high-definition viewing as the default way to experience the TATA IPL on linear television. Anchored by a relatable brand film, the campaign highlights how audiences, especially younger viewers, are increasingly expecting HD as a baseline ...


Tech2.com

Tech2.com returns with AI-first transformation

Tech2.com is making a comeback with a renewed focus on the AI era, marking a significant moment for one of India’s earliest and most recognisable technology news destinations. First launched in 2003, the platform built a strong following among tech-savvy audiences and establis...


Chaupal

Frodoh, Chaupal roll out first-screen ads for OTT

Frodoh has partnered with Chaupal to introduce what they describe as an industry-first “first-screen” monetisation framework, aimed at unlocking new revenue streams for subscription-led streaming platforms without disrupting the viewing experience. The new model shifts advertising away from content play...