Tata Sierra, Rapido, Cadbury top Ormax cricket ad effectiveness study 
BARC India halts TV ratings pending licence renewal 
CCI clears Birla-led consortium’s Rs 16,660cr IPL champ RCB buyout 
Prasoon Joshi to head panel on measures to strengthen film sector 
‘Lock Upp: Sach Ya Sazaa’ tops Netflix India charts 
‘Raktanchal Season 3′ teaser out, streaming soon 
Centre widens scrutiny of Telegram, Signal over username feature 
Sony India teams up with Darshan Raval 
SPNI appoints Rasesh Upadhyay as Deputy CFO 
Prime Minister Narendra Modi, in a candid conversation with Rajat Sharma on the 'Salaam
Author: IBW Admin
Sun Neo Hindi GEC ropes in agency Madison Media Alpha
Madison Media Alpha, a unit of Madison World, has won the Media AOR of Sun Neo Hindi GEC. The agency has been working for Sun Bangla and Sun Marathi channels under Sun Network, The Economic Times has reported. Speaking on Madison’s appointment, Sun TV Network’s official spokesperson, commented, “We are deli...
Marvel announces Vision series for 2026
Marvel Studios has announced a new Disney+ series centered around Vision, the synthezoid hero portrayed by Paul Bettany. Set for a 2026 release, the series will be helmed by Terry Matalas, known for his work as the executive producer of ‘
CABSAT ‘24 concludes with new announcements, partnerships, MoUs
The 30th edition of CABSAT, the premier conference for the broadcast, satellite, content creation, production, distribution, and entertainment industries, concluded successfully with a record-breaking turnout.
FCC moots rules for AI-generated TV, radio political ads; digital untouched
The head of the Federal Communications Commission has introduced a proposal to require political advertisers to disclose when they use content generated by artificial intelligence in broadcast television and radio ads.
If adopted by the five-person commission, the proposal, introduce...
Bobby Pawar joins News18 Studio as creative consultant
News18 Studio, the branded content arm of Network18, has appointed Bobby Pawar, a renowned adman and former Chairman & Chief Creative Officer of Havas Group, as its new Creative Consultant. Pawar brings over 30 years of advertising expertise to the team, having earned more than 400 awards for his work with various brands throughout his il...