AudienceProject has announced the launch of a new, direct integration with Netflix, enabling advertisers in the UK, Germany, France, Italy, and Spain to measure their Netflix campaigns across all devices through its cross-media measurement platform, AudienceReport.

According to a press release from AudienceProject, this new integration enhances the platform’s existing capabilities, allowing advertisers to independently measure audience reach and frequency for their Netflix campaigns. With this, brands can now gain a clearer understanding of how many people within their target audience they are reaching — and how efficiently they are doing so.

The insights will be available not only for Netflix campaigns but also in conjunction with other media channels, including the open web, social media, online video, connected TV, and linear TV. This cross-platform visibility provides advertisers with a unified overview of campaign performance, enabling more informed decisions and optimized media investments across multiple touchpoints.

Robert Singleton, Partnerships Director at AudienceProject, said, “We are thrilled to launch this new integration with Netflix. Streaming services play an increasingly central role in people’s media consumption, and advertisers are eager to understand the reach and impact of their campaigns on these platforms. By also providing independent audience measurement of Netflix campaigns, we build on our mission to help advertisers make confident marketing decisions and reach audiences more effectively.”

With this collaboration, AudienceProject continues to strengthen its position as a leader in cross-media measurement, providing advertisers with advanced tools to analyze and optimize performance in an increasingly fragmented digital landscape.