Apple TV+ and Tata Play Binge have collaborated to enhance OTT entertainment. With this collaboration, Apple TV+ is now available on Tata Play Binge. In addition to over 26 additional applications that are a part of the combined platform, Tata Play Binge users will also have access to the original series and films on Apple TV+.

Tata Play Binge has launched a new campaign starring Saif Ali Khan and Kareena Kapoor Khan to promote the new offering.

Furthermore, Apple TV+ on Tata Play Binge will be available on mobile devices, smart TVs, desktops, laptops, and tablets, as well as the web and the Binge+ set-top box.

Talking about the partnership, Pallavi Puri, chief commercial and content officer, of Tata Play, said, “The collaboration with Apple TV+ is a testament to our commitment to bring to our viewers the very best of content in the world. Apple TV+ features premium, high-quality series and films that are available across devices for all kinds of viewers.”

“We couldn’t be more excited that Tata Play Binge subscribers in India will be able to enjoy the acclaimed series and movies on Apple TV+. Apple TV+ is home to incredible shows and films from the world’s best storytellers, and we’re so glad that Tata Play Binge customers can watch on the Apple TV app across all their favorite devices, including the Tata Play Binge+ set-top box,” Oliver Schusser, vice president, Apple Entertainment Services & Beats, added.