Amazon MX Player’s ‘Rise & Fall’ to premiere on Sept 6

Streaming platform Amazon MX Player is set to launch its new reality series ‘Rise & Fall’ on September 6. The platform on Monday unveiled the first promo of the show, offering a sneak peek into the high-stakes competition.

According to a press release, the series will feature 16 celebrity contestants drawn from diverse backgrounds, including Bollywood, music, politics, entrepreneurship, and social media. Among the participants are actors Arjun Bijlani, Kubbra Sait, comedian Kiku Sharda, and influencer Dhanashree Verma.

The show will be hosted by entrepreneur Ashneer Grover, former judge of ‘Shark Tank India’. Built around two contrasting worlds and a fierce fight for survival, Rise & Fall promises a blend of celebrity drama, challenging tasks, unexpected twists, and larger-than-life moments.

Positioned as an unscripted reality experience, the series aims to deliver a mix of entertainment and competition that caters to binge-watchers looking for high-voltage action and star power.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Amazon MX Player’s ‘Rise & Fall’ to premiere on Sept 6

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