In a bid to galvanize voter participation and underscore the importance of every citizen’s voice in shaping India’s democracy, ABP News has unveiled its latest campaign, ‘Jeetna Aapka Zaroori Hai’ (It is essential for you to win).

According to a press release from the news network, the campaign, launched amidst the ongoing voting process for the 18th Lok Sabha elections, aims to remind citizens of their crucial role in the electoral process and the power they wield to determine the nation’s future.

Emphasizing that the true victory lies with the voters themselves, the initiative urges every Indian to exercise their constitutional right and make their voice heard through the ballot.

Avinash Pandey, CEO of ABP Network, emphasized the fundamental principle of democracy, stating, “Elections serve as a grand celebration of the power of the people. Through our ‘Jeetna Aapka Zaroori Hai’ initiative, ABP News is steadfastly committed to reminding every Indian that their vote constitutes the true victory in this election above all else.”

The campaign’s multimedia approach includes emotive TV and digital films showcasing the diversity of the Indian electorate, from seasoned voters to enthusiastic first-timers.

ABP News, known for its commitment to keeping viewers ahead with its programming, offers comprehensive coverage of the elections, including special shows like ‘Kaun Banega Pradhanmantri 2024’ and ‘Lok Sabha Elections 2024’, equipped with poll analytics, fact-checking, expert insights, and ground reports from across the country.