ABP Network strengthens its hold with regional reach, digital surge

ABP Network has once again proven its dominance in the Indian media landscape by topping the charts, thanks to its strong regional presence and strategic focus on digital news.

With a combination of trusted journalism, deep local connect, and an aggressive digital expansion, the network has positioned itself as a powerhouse across platforms, ABP Network said in a press statement.

The success story is deeply rooted in ABP’s understanding of India’s diverse audience. By nurturing its regional channels like ABP Ananda, ABP Majha, ABP Asmita, and ABP Ganga, the network has effectively bridged the gap between national narratives and regional realities. This local resonance has given ABP an edge over competitors, as viewers increasingly seek news that reflects their immediate surroundings and concerns.

Moreover, ABP’s digital arm has witnessed an impressive surge. The network has adapted quickly to the changing consumption patterns, investing heavily in digital-first content, real-time updates, and interactive formats. The move has paid off handsomely, with ABP commanding a significant share of digital news traffic in India. Their mobile apps, YouTube channels, and social media presence have not only expanded their reach but also engaged younger, tech-savvy audiences who prefer news on the go.

As the competition among Indian media houses intensifies, ABP Network’s latest achievement underlines an important lesson: understanding your audience deeply and innovating fearlessly are the real keys to staying ahead.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!