The distribution game in the world of broadcasting can be a fickle little thing. To maximize returns in an oversaturated market, broadcasters must strategize wisely and devise a clever plan. While most genres depend on their content to garner positive reception, news, as a genre, however, stands as a distinct anomaly.

Because most channels in this genre follow an old and established practice for content, presentation, and composition, distribution becomes a critical component in playing the ‘ratings’ card correctly!

Broadcasters rely on OTS, or opportunity to see, to measure the visibility and exposure of their channels. It establishes the number of times a specific audience can view a channel. Simply put, the higher the OTS, the higher the reach, and the sweeter the returns!

These figures are derived from Chrome Track 2.0, which takes into account the % age connectivity (availability) of a channel across TV households while accounting for package offtake across all reported distribution platforms in India.

According to Chrome Track 2.0, ABP News leads the Hindi news genre with 99.8 percent, followed by Republic Bharat and India TV with 99.7 percent each. ABP also has a strong presence in other regional markets such as West Bengal, Maharashtra & Goa, Gujarat, and UP & Uttarakhand.

As is the case with top Pay channels, Aaj Tak maintains first place with an OTS score of 88.57 percent.

Similarly, News18 India continues to be the top gainer in other regional markets such as West Bengal, Maharashtra and Goa, Gujarat, Uttar Pradesh, and Uttarakhand.