Chaupal partners ADMOTT to expand OTT brand placement
Regional OTT platform Chaupal has announced a strategic partnership with ADMOTT to strengthen in-content virtual brand placement and AI-powered advertising capabilities across its streaming ecosystem.
The India Women’s Tour of England 2026 is set to begin on May 28, promising high-intensity cricket, fierce competition, and a historic chapter for women’s cricket. More than just another bilateral series, the tour carries major significance as both teams gear up for the ICC Women’s T20 World Cup 2026 later this year.
India’s biggest brands may have dominated advertising volumes during IPL 2026, but when it came to viewer recall on Connected TV (CTV), banking and financial services brands delivered the strongest impact. Despite accounting for a relatively small share of total ad impressions.
CNBC-AWAAZ hosted the ‘Bharat Economic Samvaad’ on May 26 in Mumbai, bringing together leading policymakers, economists, industry leaders, and market experts for discussions on India’s economic future and the country’s roadmap towards becoming a Viksit Bharat by 2047.
Zee Entertainment Enterprises is set to strengthen its presence in the sports broadcasting space with the launch of a dedicated sports channel portfolio under the brand name Unite8 Sports, marking a major strategic push by the network into live sports programming.
Hungama Digital Media Entertainment and the Indian Institute of Creative Technologies (IICT) hosted ‘Lights, Camera, Code: The New Storytelling Stack’ on the institute’s campus at NFDC in Mumbai, as an official satellite event of Mumbai Tech Week (MTW) 2026.
ZEE5 has unveiled the trailer of its upcoming original non-fiction show ‘Maa Hai Na’, a light-hearted yet emotional cooking-based reality series that celebrates the unique bond between mothers and their children. Hosted by actor and fitness enthusiast Shilpa Shetty Kundra, the show promises a mix of humour, nostalgia, family drama, and culinary chaos when it premieres on June 12.
CNN’s original series ‘K-Everything’ is turning its focus towards South Korea’s booming beauty industry, with actor Daniel Dae Kim exploring how K-beauty evolved from a local skincare culture into a global phenomenon influencing millions across the world.
Amazon has expanded its smart speaker portfolio in India with the launch of the Echo Dot Max and Echo Studio. The company said both Alexa-powered devices are designed to offer premium audio, faster performance and enhanced smart home automation capabilities through new custom silicon chips and Omnisense technology.
Fine jewellery brand GIVA has signed actor Kriti Sanon as both a strategic investor and brand ambassador, deepening its partnership with the National Award-winning actor as the company sharpens its focus on young Indian consumers and accelerates its next phase of growth.
Zee Telugu is set to bring back its flagship celebration of womanhood with the 2026 edition of the Apsara Awards, which will air on Saturday, May 30 at 5.30 pm. The special television event promises an evening packed with glamour, performances, emotional moments, and tributes to women achievers from different walks of life.
YouTube has introduced a major update to its audience measurement system with the launch of a new unique reach metric designed specifically for Connected TV (CTV) viewing. The move marks a significant shift in how digital video consumption is tracked, bringing YouTube’s analytics framework closer to traditional television audience measurement standards.
Sony Entertainment Television’s upcoming episode of ‘Tum Ho Naa’ will shine a light on self-love, confidence, and resilience as actor Rashami Desai joins host Rajeev Khandelwal to support a contestant who opened up about facing constant body-shaming.
Meta Platforms has officially launched a new range of premium subscription plans for Instagram, Facebook, and WhatsApp as the company expands its consumer monetisation strategy beyond advertising and verification services.
India’s gaming ecosystem is witnessing a creative shift as developers move beyond hypercasual mobile formats to build immersive, narrative-driven gaming experiences for global audiences. Reflecting this transition, LVL Zero — India’s first dedicated gaming incubator backed by MIXI Global Investments, Nazara Technologies, and Chimera VC