Aditya Tandon is set to step down from his role as Chief Brand Officer – Campaign and IPs at Zee Media Corporation Limited, according to sources familiar with the development. His departure comes shortly after joining the organisation, where he was brought in to strengthen brand positioning and lead integrated marketing initiatives.

At Zee Media, Tandon was responsible for overseeing the company’s overall marketing strategy, with a focus on building high-impact campaigns and developing intellectual properties across its portfolio of national and regional news channels. His mandate included driving cohesive brand narratives and enhancing audience engagement across platforms.

A seasoned marketing professional, Tandon brings extensive experience in the media and entertainment sector. Prior to his stint at Zee Media, he held leadership roles across several major organisations, where he played a key role in driving brand growth and executing consumer-focused strategies at scale.

Over the years, he has built a strong reputation for navigating both digital and linear broadcast ecosystems, making him a notable figure in the industry’s marketing landscape. His exit marks another leadership movement within the Indian news media sector, which continues to see shifts as companies recalibrate strategies in an increasingly competitive and evolving environment.