Anindya Khare has stepped down as Marketing Head of Zee Media Corporation, marking the end of a five-year tenure with the organisation during which he played a key role in shaping the network’s brand and revenue strategy.

Khare’s exit comes after a period of significant transformation at the network, where he not only led marketing but also handled revenue for the performance marketing business. In this role, he was closely involved in driving brand positioning, expanding audience reach, and unlocking new monetisation opportunities in an increasingly competitive media landscape.

One of his notable contributions was the integration of Zee Media’s television and digital verticals. By aligning traditional broadcasting with digital platforms, Khare helped the network adapt to shifting consumption patterns and build a more unified content and revenue ecosystem.

During his stint at Zee Media, his focus remained on strengthening brand equity while accelerating audience growth and building sustainable revenue streams across platforms. His work reflected a broader industry shift towards performance-led marketing and data-driven decision-making.