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JioStar has announced a strong line-up of 27 sponsors for the upcoming TATA IPL 2026, reinforcing its position as one of India’s most powerful platforms for brands to engage with audiences at scale across television and digital.
According to a press release issued by JioStar, the sponsor roster spans a wide range of sectors including AI, consumer electronics, EV, FMCG and financial services, reflecting the growing advertising appeal of the IPL as a multi-category platform with national reach.
Leading the sponsorship slate as Co-Presenting Sponsors are Google’s Search AI Mode, marking a notable entry of AI-led offerings in cricket advertising, along with Campa Energy, Havells & Lloyd. At the Co-Powered tier, brands such as Birla Opus, Hero MotoCorp and Amazon.in further strengthen the mix of legacy and new-age advertisers.
The broader ecosystem of Associate Sponsors includes a diverse set of brands such as AMFI, Asian Paints, Vimal Elaichi, MRF, Flipkart Minutes, Gillette, RuPay, Mondelez, Mother Dairy, Groww, Rapido, Muthoot Finance, Sunfeast YiPPee!, Google Pay, TVS Motor Company EV, Angel One, Campa Sure and Amul, among others. Notably, Amul will present the Cricket Live show, while Google Search AI Mode will present the Match Centre Live show.
The scale and diversity of the sponsor line-up underline the continued relevance of the IPL as a high-impact advertising property that offers both mass reach and category-wide visibility. JioStar’s integrated television and digital ecosystem enables brands to connect with audiences across screens, supported by immersive viewing formats and increasingly personalised, interactive experiences.
Commenting on the development, Anup Govindan, Head of Sales – Sports at JioStar, said the strong advertiser interest reflects sustained confidence in the platform, even amid a challenging global macroeconomic environment. He noted that the momentum has been further fuelled by India’s recent success at the ICC T20 World Cup and the emergence of new cricketing stars, making the IPL an even more compelling proposition for brands.
As the tournament approaches, JioStar is focusing on delivering a seamless and high-impact experience for both viewers and advertisers, continuing to strengthen its position in building a unified, cross-screen ecosystem for live sports and entertainment in India.
