Television’s most infamous duo — Viraj Dobriyal and Komolika — are back, but this time, not in your regular soap opera. Story TV, a platform by Eloelo Group and a pioneer in India’s growing microdrama space, has launched its first-ever brand campaign featuring popular TV stars Karanvir Bohra and Urvashi Dholakia in a thrilling short-format narrative that promises high-voltage drama, twists, and nostalgia.

Created in collaboration with One Hand Clap, founded by former AIB members Aakash Shah and Naveed Manakkodan, the campaign takes viewers into a world of fast-paced storytelling. Titled “Yahan aise hi hota hai”, the film captures the unpredictable and emotional rollercoaster of microdramas — a format designed for the smartphone generation that craves quick, gripping entertainment.

In the film, Karanvir plays a personal security guard humiliated by his employer, played by Urvashi, at a public event. The drama escalates when an assassination plot unfolds, leading to Karanvir’s character being shot in the chest. What follows is a flashback sequence packed with shocking twists — all condensed into a true microdrama-style narrative.

Speaking about the campaign, Nishant Karn, SVP – Marketing & Revenue at Story TV, said, “Everyone keeps talking about shorter attention spans, but very few have tried to evolve storytelling for it. That’s exactly what microdramas do — they compress emotion, suspense, and drama into a one-minute format that keeps the audience gripped. For our first campaign, we wanted to bridge nostalgia and new-age storytelling by bringing together two of Indian television’s most iconic stars. Karanvir and Urvashi represent the golden era of TV, and seeing them in a fast-paced microdrama perfectly captures how Story TV is redefining entertainment for mobile-first India.”

The ad, conceptualised and directed in the true style of Story TV’s original content, caters to men and women aged 18–35 — a demographic shifting from long-running soaps to quicker, more engaging content. With over 10 million users spending an average of 70 minutes a day on the app, Story TV has already positioned itself as a leader in the microdrama revolution.

The platform, which recently partnered with Balaji Telefilms, plans to expand its content library with over 800 new microdramas in the next year, reaching an audience of 100 million. Featuring stars like Gaurav Chopra, Chetan Hansraj, Ayub Khan, Sharad Malhotra, Rohit Chandel, and Aditi Tripathi, Story TV’s upcoming titles promise innovative narratives across multiple genres and languages.

The new ad campaign will run across all social media platforms and will soon be followed by an outdoor campaign to strengthen visibility nationwide.