Truecaller Ads has rolled out its latest innovation — Truecaller Play, an interactive ad suite tailored for mobile-first campaigns. Designed to engage users through immersive storytelling formats, the new offering aims to redefine mobile advertising with a blend of creativity, performance, and personalization.

As per the official report from Truecaller, Truecaller Play introduces a fresh set of interactive tools that allow brands to go beyond passive impressions and truly engage their target audiences. This includes vertical video formats, gamified ads, and engagement-led creative elements—all developed with the mobile user journey in mind.

The suite is built to offer deeper brand interaction, especially at a time when user attention is fragmented across platforms and devices.

Speaking about the launch, Tejinder Gill, Chief Business Officer, Truecaller Ads, said, “With Truecaller Play, we’re enabling brands to move from visibility to memorability. This new suite brings alive the power of storytelling, interactivity, and attention—all in a format that’s native to mobile consumption. We’ve built it to support everything from brand awareness to performance-led goals, while keeping the user experience seamless and intuitive.”

Truecaller Play comes as a timely response to the growing demand for high-engagement advertising on mobile platforms. With over 350 million active users globally, and a strong footprint in India, Truecaller is positioning this new ad suite as a key differentiator in the mobile ad-tech space. The platform’s unique placement—on caller IDs, call logs, and message screens—allows brands to reach users in moments of high attention, giving Truecaller Play a performance edge over traditional mobile ads.