Warner Bros. Discovery brought together the worlds of animation and cinema by hosting a special event with the makers of ‘Dhamaal 4’, featuring popular kids’ brands POGO and Cartoon Network alongside the film’s star cast. The initiative aimed to create a memorable experience for children by blending family entertainment with some of the country’s most loved animated characters.
Held at PVR, Inorbit Mall in Malad, Mumbai, the event witnessed the participation of actors Ajay Devgn, Riteish Deshmukh, Ravi Kishan and Anjali Anand, who made a surprise appearance alongside popular animated characters including ‘Chhota Bheem’, ‘Chutki’, ‘Little Singham’, ‘Tom and Jerry’, as well as characters from ‘Teen Titans Go!’.
Nearly 250 children and teachers attended the event, where they were treated to a special screening of ‘Total Dhamaal’, the third instalment in the franchise, followed by a preview of the trailer for ‘Dhamaal 4’. The young audience also had the opportunity to interact with the actors and their favourite cartoon characters through games, activities and meet-and-greet sessions.
Commenting on the collaboration, Janhavi Vyas, Head of Marketing, South Asia, Warner Bros. Discovery, said, “Cartoon Network is the ultimate destination for kids’ entertainment and POGO champions homegrown stories that families love. Together, they’re about building joyful, meaningful connections with young audiences. Our collaboration celebrating the upcoming release of Dhamaal 4 and key channel programming blocks, including POGO’s Masti Dosti Dhamaal and Cartoon Network’s Ha Ha He He Mornings, brought that to life with an immersive, on-ground experience for kids. Watching Ajay Devgn, Riteish Deshmukh, Ravi Kishan and Anjali Anand share the stage with our beloved characters made for a true celebration of family entertainment, bringing fans closer to their favourite characters.”
Directed by Indra Kumar, ‘Dhamaal 4’ is the latest instalment in the popular comedy franchise and is slated for release on July 10. The film stars Ajay Devgn, Riteish Deshmukh, Jaaved Jaaferi and Arshad Warsi, among others.
Meanwhile, fans can continue to enjoy POGO’s ‘Masti Dosti Dhamaal’ programming block featuring ‘Chhota Bheem’, ‘Little Singham’ and ‘Sampat Champat’ from Monday to Friday at 6.30 pm onwards, while Cartoon Network’s ‘Ha Ha He He Mornings’ airs daily from 7 am to 11:30 am, offering a line-up of family-friendly entertainment for young viewers.
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