Spotify has officially launched its Ad Exchange (SPX) and Generative AI Ads in India. The global audio streaming giant is now bringing its cutting-edge advertising solutions to one of the fastest-growing streaming markets, promising brands greater efficiency, creativity, and precision in reaching audiences.

Spotify Ad Exchange, or SPX, is designed to make buying ads on the platform much more streamlined and automated. It allows advertisers and media buyers to purchase Spotify’s audio inventory programmatically — meaning, they can access Spotify’s vast audience with real-time bidding and better targeting, all within a more flexible and data-driven environment. SPX is already seen as a game-changer globally and its introduction to India signals Spotify’s increasing focus on building a strong advertising ecosystem here, The Storyboard18 reported.

Alongside SPX, Spotify has also introduced Generative AI Ads in India. This innovative technology empowers advertisers to create customized audio ads quickly, with the help of AI-generated scripts and voiceovers. Advertisers can now input a few key details — like the brand name, campaign goal, and target audience — and Spotify’s AI tool will generate a professionally voiced and fully produced ad within minutes.

This shift not only saves time and resources but also lowers the entry barriers for smaller brands looking to advertise on a big platform like Spotify. The move is expected to democratize audio advertising, making it accessible to a broader range of businesses, from local startups to larger brands aiming for regional customization.