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News18 Bangla has emerged as the undisputed leader in the Bengali news segment, securing the No.1 position for four consecutive weeks, as per the latest data from the Broadcast Audience Research Council (BARC). This achievement underscores the channel’s growing dominance and deep audience engagement across West Bengal.
With a commanding 11.3 percent lead over ABP Ananda, News18 Bangla has firmly established itself as the top choice for Bengali news viewers. (Source: BARC | Market: West Bengal | TG: 15+ | Period: 8-11’25 (4 weeks average) | Metric: AMA in Mn).
Additionally, the channel has recorded an impressive cumulative reach of 21.1 million viewers, outperforming its closest competitors—ABP Ananda (18.4 percent), R Bangla (115.6 percent), and TV9 Bangla (106.2 percent). (Source: BARC | Market: West Bengal | TG: 15+ | Period: 8-11’25 (4 weeks average) | Metric: Reach).
News18 Bangla’s meteoric rise to the top is the result of a strategic programming revamp and an unwavering commitment to credible journalism. By expanding coverage across both rural and urban West Bengal, the channel ensures that no significant story goes unreported.
With a strong focus on local issues, particularly those affecting underrepresented communities, News18 Bangla has strengthened its connection with audiences. The channel’s ability to deliver timely, relevant, and impactful news has played a crucial role in its success, making it the preferred destination for Bengali-speaking viewers.
Celebrating this milestone, Mitul Sangani, CEO – Indian Languages, News18 and Local18 (TV & Digital), expressed gratitude for the audience’s trust, “Our focus on local issues, credible reporting, and diverse narratives has strengthened our bond with viewers, making us their preferred news destination. We remain committed to delivering impactful journalism that not only informs but also empowers viewers.”
With a commitment to journalistic excellence and a deep understanding of regional news dynamics, News18 Bangla continues to set new standards in Bengali television journalism. As the channel extends its lead over competitors, it reinforces its position as the most trusted and influential news platform in West Bengal.
