In a dynamic fusion of music, fashion, and festivity, Tips Music has joined forces with global footwear giant Crocs for the ‘Your Crocs, Your Rang’ Holi campaign, reimagining the timeless track “Rangeela Re” on its 30th anniversary.

This vibrant partnership blends Bollywood nostalgia with contemporary self-expression, celebrating the festival of colors in style.

At the heart of the campaign is a high-energy dance film starring actress Pratibha Ranta, showcasing Crocs’ Classic Clogs adorned with exclusive Holi-themed Jibbitz™ charms. The video transforms the cult-favorite song into a modern Holi celebration, reflecting the fusion of tradition and trendsetting style.

“Rangeela Re redefined Bollywood music, setting an unprecedented benchmark for sound and style,” said Kiran D’Cruz, SVP – Brands & Partnerships, Tips Industries Ltd. “Its timeless energy continues to captivate, and we’re thrilled to see this iconic track bring a vibrant new dimension to Crocs’ Holi campaign. This collaboration is a testament to the enduring power of great music—proving that culture and iconic melodies never go out of style.”

Crocs, known for its bold, colorful designs and individuality, perfectly aligns with the spirit of Holi. Yann Le Bozec, Head of Crocs International Marketing, emphasized the campaign’s theme of self-expression, “Holi is about celebrating your own unique style, and our newly launched Holi-themed Jibbitz™ let consumers do just that. With symbols like ‘Rang Barse,’ ‘Happy Holi,’ and colorful palms, these charms allow people to showcase their festive spirit in a fun and personal way.”

Kulfi Collective’s Co-Founder & CCO, Akshat Gupta, shared his vision for the campaign, stating, “We wanted to capture the nostalgia and unfiltered joy of Holi while making it feel fresh and true to Crocs’ vibrant spirit. Reimagining ‘Rangeela Re’ in this lively, colorful setting felt like the perfect way to celebrate both the song’s legacy and the playful nature of Crocs.”
Actress Pratibha Ranta, who leads the campaign, expressed her excitement, “Holi has always been one of my favorite festivals, but this film made it even more magical. Dancing to the vibrant track, getting drenched in colors, and embracing the free-spirited vibe was pure joy!”

The ‘Your Crocs, Your Rang’ campaign will roll out across multiple platforms, inviting consumers to immerse themselves in the fusion of music, color, and self-expression. The Holi-themed Jibbitz™ charms will be available at select stores, giving fans a unique way to customize their Crocs and embrace the festival’s spirit.

With legendary music, vibrant fashion, and the festive energy of Holi, this collaboration sets a new benchmark for brand storytelling, proving that great music and iconic style truly stand the test of time.