Fourteen years after ‘Zindagi Na Milegi Dobara’ became a cult classic, fans are in for a nostalgic treat as Hrithik Roshan, Farhan Akhtar and Abhay Deol reunite for ‘Zindagi Ko Yas Bol’, a campaign by Yas Island that brings back the film’s spirit of adventure, friendship and thrill.

This much-anticipated campaign launches with a five-episode series, where the trio embarks on a new adventure across Yas Island, taking on daring challenges and saying ‘Yas’ to every thrilling experience. The campaign promises to capture the essence of adventure, laughter, and seizing the moment just like the original film.

Adding to the excitement, a brand-new jingle has been composed exclusively for the campaign, ensuring that the high-energy vibes of Yas Island stay with audiences long after the journey ends.

Liam Findlay, CEO of Miral Destinations, expressed his enthusiasm,”This campaign is all about celebrating the joy of friendship and adventure, just like the film did 14 years ago. Yas Island is the perfect destination for unforgettable moments, and we’re thrilled to bring this experience to life with Hrithik, Farhan, and Abhay.”

Filmmakers Zoya Akhtar and Reema Kagti, who co-wrote the script for this campaign, shared their excitement, “At its heart, ‘Zindagi Na Milegi Dobara’ was always about stepping out of your comfort zone and living life to the fullest. It’s incredible to see how the film still resonates with people, and we’re grateful for the love it continues to receive.”