The Ministry of Information and Broadcasting (MIB) has issued a strong advisory to OTT platforms, urging them to ensure that their content does not glamorize or promote the use of narcotic drugs and psychotropic substances. The advisory comes amidst growing concerns over the influence of such portrayals on young and impressionable viewers, The Economic Times reported.

According to the ministry, some OTT content has been portraying drug use in a manner that makes it appear “fashionable” or “acceptable.” These depictions, often involving protagonists or central characters, risk normalizing substance abuse. The MIB emphasized that such portrayals could have serious implications for public health and societal norms, especially among younger audiences.

The ministry highlighted that OTT platforms have a significant responsibility to ensure their content reflects societal values and does not inadvertently glorify drug consumption. It further noted the importance of showing the consequences of substance abuse, rather than portraying it in a manner that might encourage or normalize its use.

This advisory also serves as a reminder of compliance with existing laws, including the Cable Television Networks (Regulation) Act, 1995, which outlines guidelines for responsible content dissemination.

The directive has sparked discussions within the OTT industry, with content creators now considering how to balance artistic expression with social accountability. While bold themes often appeal to audiences, the ministry’s concerns underscore the need for a careful and ethical approach when addressing sensitive topics like drug use in media.

By taking proactive measures, the ministry hopes to foster a media environment that promotes awareness and discourages harmful behaviors, while maintaining the creative integrity of storytelling.