Zee Telugu is set to make Sankranthi 2025 an unforgettable celebration by hosting its largest on-ground event in Kakinada, a city celebrated for its deep-rooted Telugu traditions. This marks the revival of Zee Telugu’s famed on-ground Sankranthi celebrations, which previously dazzled audiences in locations like Tanuku (2016), Rajahmundry (2017), Ramachandrapuram (2019), Machilipatnam (2020), and Kumarakom, Kerala (2022).

This year’s event promises to be a grand spectacle, with thousands of attendees expected to partake in the festivities. Zee Telugu is going all out by featuring prominent names from the Telugu film industry and beloved stars from its popular fiction and non-fiction shows.

The Sankranthi event underscores Zee Telugu’s commitment to fostering strong audience connections in Andhra Pradesh and Telangana. The channel’s ground activations in smaller towns like Jaggayyapeta, Guntakal, Bapatla, and Adoni have not only allowed fans to engage directly with their favorite stars but also left a lasting impression of Zee Telugu’s dedication to celebrating local culture. Stars from hit shows like Chiranjeevi Lakshmi Sowbhagyavati, Kalavari Kodalu Kanakamahalakshmi, Mukkupudaka, Jagadhatri, Maa Annayya, Nindu Noorella Savaasam, and Ammayigaru have consistently interacted with fans, strengthening the bond between the channel and its viewers.

Zee Telugu’s on-ground festivities offer brands a unique platform to reach diverse audiences across urban and rural regions. Known for their cultural rootedness, these events create meaningful connections and provide unparalleled visibility for advertisers. Ashish Sehgal, Chief Growth Officer – Ad Sales at Zee Entertainment, highlighted the significance of these celebrations:

“Sankranthi celebrations have become a landmark event on Zee Telugu, bringing viewers joy and providing valuable opportunities for advertisers across the country to connect with people on the ground. As pioneers in turning Indian festivals into grand on-ground celebrations, Zee Telugu offers unique and audience-friendly events that ensure strong engagement and visibility for brands. We look forward to making this year’s Sankranthi celebrations grander than ever with a host of new and exciting engagement activities.”

The Sankranthi 2025 celebration in Kakinada is expected to draw massive crowds, thanks to meticulous planning and Zee Telugu’s strong local presence. With its rich cultural programming and commitment to community engagement, Zee Telugu continues to be a driving force in connecting Telugu audiences with their traditions and entertainment.

Stay tuned for the grand Sankranthi festivities, set to light up Kakinada and strengthen the channel’s bond with viewers like never before.