The Indian Street Premier League (ISPL) is fast becoming a magnet for corporate interest, with telecom giant Jio Star securing a three-year deal for its commercial and media rights. This development signals growing momentum for the league, which aims to revolutionize street cricket by giving it a professional platform, The Economic Times reported.

In another significant move, Bollywood superstar Akshay Kumar has sold a strategic stake in his Srinagar team, valuing the franchise at an impressive ₹300 crore. A senior official disclosed that this partnership is expected to boost the team’s visibility and resources, positioning it as a major player in the league.

Backed by cricket legend Sachin Tendulkar, the ISPL blends the charm of street cricket with the glamour of professional stadium matches. It operates on a T10 tennis-ball format, making it fast-paced and appealing to cricket enthusiasts across the spectrum.

The league’s unique positioning and star power are drawing significant corporate attention, indicating a bright future for this innovative take on cricket. With Jio Star’s involvement and Akshay Kumar’s team’s new partner, the ISPL seems poised for exponential growth in the coming seasons.