The Ministry of Information and Broadcasting (MIB) has referred the direct-to-mobile (D2M) broadcasting proposal to a committee of secretaries, Storyboard18 has reported.

Citing unnamed sources, the report stated that the committee includes representatives from the Department of Telecommunications (DoT), Ministry of Electronics and Information Technology (MeitY), Department of Space (DoS), and MIB. Initially, the D2M broadcasting proposal was intended to go directly to the cabinet. (https://www.storyboard18.com/television/exclusive-mib-refers-d2m-broadcasting-proposal-to-committee-of-secretaries-46211.htm)

Direct-to-Mobile is a broadcasting technology that enables users to receive multimedia content on their phones without an internet connection, similar to FM radio, where signals are transmitted and received by a device’s receiver. The government plans to roll-out D2M nationwide especially in tier II and III cities, Storyboard18 said.

Prasar Bharati, in partnership with IIT Kanpur and Saankhya Labs (Tejas Networks), is currently testing D2M technology in over 19 cities in India.

TRAI Chairman Anil Lahoti at the India Mobile Congress in New Delhi recently had highlighted the rapid growth in the Media & Entertainment sector, which was projected to reach Rs. 3.08 trillion by 2026, driven by the expansion of new media platforms, including D2M.