Frammer AI, a video creation startup founded by former NDTV executives, has successfully raised $2 million in seed funding from Lumikai, India’s first interactive media and gaming venture capital firm.

Established just over a year ago by Suparna Singh, Kawaljit Singh Bedi, and Arijit Chatterjee, Frammer AI specializes in leveraging advanced AI technology to help businesses produce high-quality social media videos efficiently, TOI reported.

The startup offers an all-in-one platform designed to simplify video production and social media posting. Its innovative technology can transform a half-hour video into 35 short packages in approximately five minutes, addressing the increasing demand for short-form content in marketing. CEO and co-founder Suparna Singh remarked, “The need for short-form video has never been higher. Frammer is helping companies leverage their content to its fullest potential, creating larger audiences and enhancing engagement.”