In the wake of the catastrophic floods that ravaged Kerala, NDTV, renowned for its commitment to social responsibility, took action to bring much-needed aid to the affected regions. Through comprehensive news coverage and a dedicated donation drive, NDTV mobilized the nation, amplifying the voices of those devastated by the floods.

Responding to the crisis, NDTV launched a special relief initiative, encouraging viewers to contribute towards Kerala’s recovery. The drive saw an overwhelming response, with viewers generously donating INR 25,00,000 to the Kerala Chief Minister’s Disaster Relief Fund. This financial aid is vital for the immediate relief and long-term rebuilding efforts in the state, the news channel said in a statement.

Nikunj Garg, Senior Managing Editor of NDTV 24×7, personally met Kerala’s Chief Minister, Pinarayi Vijayan, in Trivandrum to hand over the sum raised by the donation campaign. Garg highlighted the importance of collective action, saying, “This initiative reflects the strength of collective action and the power of compassionate response. NDTV is honored to facilitate the people’s contribution and stand alongside the people of Kerala in their time of dire need as they begin the recovery process and work to rebuild the state.”

This significant contribution underscores NDTV’s dedication to being more than just a news platform—acting as a bridge for humanitarian aid and embodying the spirit of solidarity in times of crisis. Through this collaborative effort between NDTV and its viewers, tangible support has been provided to those most affected, showcasing the power of media in driving meaningful social change.