Zee Business has marked a significant achievement in budget coverage, securing an impressive 85.8 percent viewership share during the prime time slot of 11:00 am to 1:00 pm on July 23, 2024, according to BARC ratings.

This outstanding performance underscores Zee Business‘s dominance in the Hindi-speaking North Indian market, outpacing competitors such as CNBC Awaaz, CNBC TV18, and ET Now.

Throughout Budget Week, Zee Business maintained its strong performance with a 60.3 percent viewership share, reflecting its leading position as the go-to source for comprehensive budget analysis. The channel’s signature program, ‘Majboor ya Mazboot,’ along with other key segments like Budget Stock Exchange, Budget My Pick, and Aapke Budget Mein Sasta Share, provided critical insights into the Union Budget 2024. These segments featured in-depth discussions with economists, industry leaders, and financial analysts, delivering a thorough examination of the budget’s impact on various sectors including development, infrastructure, and innovation, the channel said in a press release.

Anil Singhvi, Managing Editor of Zee Business, expressed pride in the channel’s performance, stating, “Our exceptional viewership during the budget coverage week reflects Zee Business’s commitment to excellence in business journalism. Our detailed and insightful analysis has resonated with our audience, reinforcing our leadership in financial news.”

Pankaj Rai, Business Head of Zee Business, added, “Zee Business continues to set high standards in budget reportage, thanks to our dedicated team. We are thankful for the trust and loyalty of our viewers.”

Zee Business remains dedicated to delivering high-quality business news and ensuring its viewers stay informed about the latest financial developments.