Reliance Industries-backed GTPL Hathway is planning to invest Rs 100 crore in its headend in the sky (HITS) service, which is slated to go live in Q1 FY26 with a capacity to provide up to 900 TV channels, a senior company official told ET.

The company, which received a HITS licence from the Ministry of Information and Broadcasting (MIB) on Friday, will undertake its future subscriber expansion through HITS, the official added, requesting anonymity.

NXT Digital, owned by Hinduja Group, is the sole provider of integrated services that include both HITS and cable TV services. HITS is a satellite-based platform that combines features of cable TV and DTH. HITS and cable TV deliver TV signals via satellite and optical fibre, while DTH signals are delivered to consumers via satellite.

“HITS will allow us to compete with DTH, besides growing our penetration in cable-dark areas. It will help us expand in rural India…besides reducing operating expenditure in urban pockets,” official said.