Madison Media, a unit of Sam Balsara-promoted Madison World, has announced the elevation of Vinay Hegde to the position of Chief Executive Officer, Investments. Hegde has been a pivotal part of Madison Media for nearly eight years, serving as the Chief Buying Officer.

With a career spanning over 25 years, Hegde brings extensive experience to his new role. Before joining Madison Media, he spent over a decade at Mindshare Fulcrum, managing buying for the Unilever business. His professional journey also includes significant stints at Disney India, Starcom, HTA, and Percept, The Economic Times reported.

“I am truly honoured to take on the position of CEO—Investments at Madison Media. It’s a privilege to lead such a talented team and drive strategic investments that will propel our client’s business to greater success in the media landscape,” said Hegde.

Madison Media is recognized as the world’s 4th largest independent media agency, according to RECMA. The agency has consistently topped RECMA’s qualitative ranking chart for the past four years, achieving a dominant score.

Vinay Hegde’s elevation to CEO—Investments marks a significant milestone for Madison Media as it continues to solidify its leadership in the global media landscape.