Reaffirming its supremacy in the English news category, TimesNow said it dominated the Lok Sabha election season with a commanding 31 percent market share, quoting Week 16-23 ’24 data from BARC India

With an extensive election reportage and curated programming, the channel surpassed its contemporaries by a significant market share of 32 percent during the vote counting week and an impressive 33 percent market share during the prime-time slots, a statement from the news channel said yesterday.

The comprehensive and engaging election coverage on TimesNow, spearheaded by seasoned journalists and strategic content, has solidified its position as the Election News Headquarters.

Continuing its undisputed leadership on exit poll day, the statement added that TimesNow was the genre leader registering an astounding 48 percent viewership share (Source: BARC| 10L+| NCCS AB 22+ Males| 1st June 2024, 5-11 pm).

Through the election season, TimesNow consistently delivered unparalleled coverage with exclusive and engaging programming including ‘Election Premier League’, ‘Public Manch’, and ‘National Debate’, driven by state-of-the-art studios, AI-led data analysis, high depth immersive graphics, exclusive interviews with top political leaders, innovative mobile studios, which all went into solidifying its position as the go-to choice for election coverage, the channel stated.