South Asia’s premier advertising and marketing festival, Goafest, is set to welcome over 50 partners for its 17th edition. The festival, scheduled to take place from May 29 to 31, 2024, at The Westin Mumbai, Powai Lake, continues to attract a wide array of brands and platforms eager to engage with the industry’s top professionals.

Goafest 2024’s primary partners include Snapchat as the co-presenting Partner, WhatsApp as the technology partner, and Hindustan Times as the digital partner. These partnerships reflect the festival’s significant stature within the industry, offering curated integrations and engagement opportunities, the company said in a press release.

A diverse range of brands has joined Goafest 2024, including Tata Motors, Mondelez, ITC Foods, Britannia, Guinness World Records, NoBroker, and MakeMyTrip. Leading digital platforms such as ShareChat, Sony Liv, Flipkart Ads, Amazon Ads, Spotify, MiQ, The Trade Desk, and Whisper Media are also on board, enhancing the festival’s digital engagement.

Media partners include prominent broadcasters, publishers, and content studios such as ABP News, Amar Ujala, Dainik Bhaskar, Dainik Jagran, Dangal TV, Disney Star, Eenadu, Femina, Flowers TV, Goldmines Telefilms, Malayala Manorama, Mathrubhumi, News18 Network, Radio City, Rajasthan Patrika, Sakal Media, Sakshi, Sri Adhikari Bros, Sun TV, The Hindu Group, TV9, Viacom18, Vijayavani, and Zee Media. Long-standing beverage partners PepsiCo, Kingfisher, and Pernod Ricard continue their association with the festival.

Prasanth Kumar, President of the Advertising Agencies Association of India (AAAI) and CEO of GroupM South Asia, expressed his enthusiasm for the partnerships, stating, “We are delighted to have Snapchat as our Co-presenting Partner, WhatsApp as our Technology Partner, and Hindustan Times as our Digital Partner. Goafest’s incredible significance continues to attract brands and advertisers, presenting them with an opportunity to deepen their engagement with the industry. We welcome and thank all our partners and look forward to successful long-term associations that celebrate creativity and foster knowledge.”

Co-hosted by the Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC), Goafest draws over 2,000 industry professionals annually.

The festival has established itself as the definitive event for the advertising and marketing industry in South Asia, celebrating creativity, fostering innovation, and offering unparalleled networking opportunities.