Guest Column: Budget’s policy interventions to boost Orange Economy 
Delhi HC cracks down on illegal streaming during ICC U-19, Men’s T20 World Cups 
Holiday Films, Football drive Dec viewership surge: Nielsen 
‘Black Warrant’ star Cheema says initial OTT focus intentional 
Cinema, TV different media to entertain audiences: Akshay Kumar 
Zee appoints Sandeep Mehrotra as COO for Ad Revenue 
A wannabe criminologist turns into ‘Daldal’s chilling serial killer 
Budget push for content creators’ labs in 15K+ schools, colleges 
Network18 platforms among top-viewed Budget Day news streams 
Bharat Express celebrates 3 years of ethical, impactful journalism 
Disney+ Hotstar has unveiled the latest version of its self-serve platform, aiming to provide advertisers with a seamless experience ahead of the ICC Men’s T20 World Cup 2024, The Economic Times has reported.
The upgraded platform, available in five languages, including English, Hindi, Tamil, Telugu, and Kannada, offers enhanced features catering to advertisers of all sizes and industries.
The platform serves diverse advertising needs, extending support to both live sports and entertainment content. Dhruv Dhawan, Head of Ads at Disney+ Hotstar India, was quoted by ET as expressing the company’s commitment to empowering advertisers with innovative ad solutions, emphasizing the opportunities presented by the upcoming T20 World Cup.
The upgraded platform offers end-to-end automation and a streamlined campaign setup process, enabling advertisers to launch campaigns within three hours. It provides various ad assets such as Midrolls and Pre-rolls, along with more than 1000 targeting options, allowing advertisers to tailor campaigns to their specific requirements, the ET report explained.
